Website. Branding. Social. All built to move your business forward.

Website design, branding, and social media support for local businesses — from Carlsbad to Encinitas to Oceanside.

Every project here is a step toward the business you've been dreaming about.

Start with a Brand Snapshot $99 · credited toward your project

Is this for you?

You might recognize yourself here.

You probably landed here for one of a few reasons — take a look and see which one sounds like you.

Just opening your doors Brand feels dated Social's gone quiet Not sure where to start Ready for a full relaunch

Businesses I work with: boutique retail, restaurants and cafés, wellness studios, salons, jewelry and craft makers — and plenty of local businesses that don't fit neatly into a category.

Based in San Diego, working with businesses throughout Carlsbad, Encinitas, and Oceanside.

Hi, I'm Moni — your neighbor down the coast.

I live right here in Vista, I'm a two-time Cal State San Marcos grad (business degree, then my MBA), and if I'm not working you'll probably find me at hot yoga in Encinitas or getting coffee at Communal in Oceanside. I'm not some agency parachuting in from somewhere else — I'm part of this community, and I want to see the businesses in it thrive.

That's actually the whole reason I do this work. Before The Verb Collective, I spent 8+ years in marketing and UX — running brand audits and creative strategy for companies like Microsoft, Midas, and CoyoteVest. I've done the strategic consulting and the creative work — most people only bring one of the two, which is exactly why I diagnose before I recommend anything: I want to know what's actually costing you customers, not just what looks nice.

I grew up watching my immigrant family build something out of nothing, and I beat cancer as a kid — both taught me that a dream deserves real support to become real. That's what this is: the push that gets your dream the rest of the way there.

8+ yearsmarketing & UX, agency to enterprise

Brand audits & strategyfor Microsoft, Midas, CoyoteVest

Local, not remoteVista, CSUSM grad, San Diego born and raised

Read my full story →

How this works

Simple, in four steps.

This isn't just handing over deliverables — every project starts with a real conversation about your goals, gets a strategy built around your business, and ends with hands-on work to make it happen.

Start with your Snapshot

A $99 look at where your brand stands today — free if you move forward.

Get a recommended path

We tell you what actually needs attention — not everything, just what matters.

We build it together

Strategy, design, and execution — handled, with you in the loop the whole time.

Stay or take it over

Keep us on with Brand Care, or take the templates and run it yourself.

Two ways to work together: Projects (one-time) or Brand Care (ongoing monthly support) — whichever fits where your business is right now.

What we offer

Everything your brand needs to move.

Every service starts with your Brand Snapshot, so what actually goes into your project is shaped by what your business needs — not a fixed checklist.

These aren't pre-built packages — they're what I'm capable of bringing to your project. Everything here gets shaped around what your business actually needs.

Start here The Brand Snapshot Brand audit & strategy $99

A personal, expert read on where your business actually stands online today — done by a real person who looks at your brand the way your customers do, not a scanner that spits out a number.

What you get: a written report — 3 pages at minimum (your scorecard, one channel, and recommendations), growing to 5 if we're covering multiple channels, plus 1.5–2 more if you want a deep dive somewhere specific.

See what could be included▾

Full channel review. Seen the way a real customer experiences it.
Competitor context. How you stack up against who else they're considering.
Honest scores. Great, Fair, or Poor — with the reasoning behind each.
One clear priority. What to fix first, not a 20-item list.
Your call on focus. Tell me what worries you most, I'll dig deeper there.
A real deliverable. Yours to keep — not a locked preview built to upsell you.

One-time. $99 — credited toward your project if you move forward.

Start with a Brand Snapshot

The Launch Website design & build Custom quote

A custom website designed around real strategy — built to move the right people from "just found you" to "I'm in."

See what could be included▾

Strategy first. We map what the site needs to do before design starts.
Design & user experience. Clean, modern, accessible, works on any device.
As many pages as you need. No fixed template — built to fit your business.
Brand messaging. Finding the words that are truly yours.
Copywriting. Every page written in your voice, if you want it.
Built to be found. Optimized for Google and AI search tools alike.
Forms that just work. Contact, booking, or inquiry — tested and reliable.
Visual identity woven in. Real photos, not generic stock.
Analytics set up. So you can see what's actually working.
Free Brand Snapshot included the moment you move forward.

Built in WordPress by default, so you own your site outright. Already have a site that's working? We'll evaluate it and work with what you have when that's the smarter move.

One-time or Brand Care. Every quote is scoped to your actual project after your Snapshot — no fixed packages.

Let's Get Moving

The Look Branding & visual identity Custom quote

A modern facelift for your brand — we take what you have and make it look new, fresh, and unmistakably yours.

See what could be included▾

Logo exploration & design. Built for the business you're running today.
Color palette. Chosen with intention, applied consistently everywhere.
Typography. Fonts matched to your brand's actual personality.
Brand accents & elements. The small details that make it feel finished.
Brand messaging. Your voice, tone, and vocabulary, worked out clearly.
Custom visuals when needed. Signature diagrams, built specifically for you.
A brand guide. One reference so your look stays consistent long-term.
Seeing it real. Your new brand applied to social, cards, and signage.

One-time. Every quote is scoped to your project after your Snapshot — no fixed packages.

Let's Get Moving

The Momentum Social media support Custom quote

We get your business showing up on social — consistently, and sounding like you — whether you've never posted or lost steam. Not about chasing viral. About getting into the market and staying there.

See what could be included▾

Strategy built around your audience. Pillars, cadence, caption style, hashtags.
A consistent system. The rhythm that keeps your presence steady.
Content creation. Graphic design and copywriting, in your voice.
In-person capture. Real photos and video shot at your business.
Community management. Responding to comments, not posting and ghosting.
Local tactics. Geotagging and hashtags that help nearby customers find you.
Analytics & reporting. A simple, honest look at what's working.
Paid social. Meta and Google ads, when you're ready to grow faster.
User-generated-style content. You or me on camera — real, not polished.
Platforms: LinkedIn, Instagram, Facebook, TikTok, and others as needed.

Get a one-time setup — strategy, templates, and a playbook you can run yourself — or let us keep it running as ongoing Brand Care.

One-time or Brand Care. Every quote is scoped to your project after your Snapshot — no fixed packages.

Let's Get Moving

The Loop Email marketing Custom quote

A simple, working email system that keeps you connected to customers and gently brings them back.

See what could be included▾

Email strategy. What to send, how often, and why.
Lead capture setup. If you're not collecting emails yet, we start there.
Email design. Clean, on-brand templates that look like you.
Copywriting. Every email written in your voice, never spammy.
Newsletter strategy. A cadence you can actually keep up with.

Built on MailerLite — a clean, no-code platform, easy for you to pick up later if you want to run it yourself.

One-time or Brand Care. Every quote is scoped to your project — no fixed packages.

Let's Get Moving

All-in The Full Send The complete brand package Starting at ~$2,900

Everything your brand needs, built together — whether you're starting from scratch or starting over. Getting found takes the site, the identity, and the presence working together — a beautiful site with no way to be discovered is only part of the job.

See what could be included▾

Everything starts with your Brand Snapshot. We diagnose what matters most first.
Your website, built or rebuilt. The Launch, scoped to where you're starting from.
Your identity, brought to life. The Look — logo, colors, type, one voice.
Your presence, activated. The Momentum — consistently showing up, not sporadically.
Email, if it fits. The Loop, added when it makes sense.
All of it, designed to work together. One brand, moving as one.

One-time. Best for a first launch or a full relaunch. Starting at ~$2,900, scoped to your business after your Snapshot.

Let's Get Moving

Real work, real business

See it in action.

Website Design & Build Branding & Visual Identity San Diego, CA

Dr. Pamela Jackson had 40+ years of expertise in leadership development and conflict resolution — but no website that felt like her. We built a full site from the ground up, redesigned her signature framework diagram, and gave her a warm, cohesive visual identity that reads exactly like she does in a room.

"The Verb masterfully finds the perfect balance between an innovative design idea and its practical execution. Thanks to their talents, my website represents me and the work I do with genuine elegance, grace, warmth, and style."

— Pamela Jackson, Founder, Melacha Transformations · melachatransformations.com

See it in motion →

Still deciding?

A few honest answers.

Word of mouth is working for me — why do I need a website?▾

Word of mouth is doing the hard part — it's getting people to hear about you. But once they do, they Google you next. Without a site (or a dead social page), that referral hits a dead end. A website doesn't replace word of mouth — it catches it.

I don't have the budget for this right now.▾

That's exactly what the $99 Brand Snapshot is for — a low-risk way to find out what actually matters before spending more, and it's credited toward your project if you move forward. You also don't need everything at once; we can start with the one fix that gets you found.

How do I know you can actually deliver on my vision?▾

Fair question — you don't know me yet. That's why we start small with the Snapshot. You'll see exactly how I work and think before committing to anything bigger.

Can't I just do this myself with AI tools?▾

You could — I use those tools too. The difference is knowing what to make them do: what actually converts a visitor into a customer, what to fix first, what to skip. I bring the strategy; the tools just help me move faster, which keeps your cost down.

How do you price your work?▾

My base rate is $85/hr, and founding clients get 30–40% off this year — but every quote is scoped to your actual project, not billed by the clock. You'll always see the real number before we start.

Do you only work with businesses in San Diego?▾

San Diego — including Carlsbad, Encinitas, and Oceanside — is where I focus first, so I can meet in person, take real photos at your business, and know the local market. If you're outside the area, reach out — I'm happy to talk about what's possible.

Let's find out where you stand.

You keep the dream. We'll move it forward.

Start with a Brand Snapshot $99 · credited toward your project ✓